What is marketing and what do we mean when we say strategic marketing? How does marketing relate to branding? How deep into marketing do we need to dive depending on our future role.
How is marketing changing? What happened during the pandemic that may change marketing for the future?
How does a company shape its vision and how does it affect the way they work? How would a UX designer have to shift their focus depending on this vision?
What to say, how to say it, to whom and in what order?
Channels and platforms
Where do we reach our target groups with our information, and how do we choose the right platform for a specific target group?
Tools and methods
How do we plan a marketing campaign? We look at marking funnels and other methods and tools for planning!
Why is the old style of marketing still (slightly) bigger than digital marketing? What does it contain and what are the advantages and disadvantages?
Why is digital marketing about to be the absolutely biggest method for marketing. What are the advantages and disadvantages - and what kinds of digital marketing are there?
Marketing deep dive
We study different marketing campaigns and try to pinpoint their successes and failures.
We create a marketing campaign for both traditional and digital marketing.
PS! This class has one lab and one case study!