Group Size
3 - 50
Duration
Customizable
Certificate?
Skill Level
Beginner
Course Brochure
Download here

Course Description


Definition

What is marketing and what do we mean when we say strategic marketing? How does marketing relate to branding? How deep into marketing do we need to dive depending on our future role.


History

How is marketing changing? What happened during the pandemic that may change marketing for the future?


Visions

How does a company shape its vision and how does it affect the way they work? How would a UX designer have to shift their focus depending on this vision?


Information architecture

What to say, how to say it, to whom and in what order?


Channels and platforms

Where do we reach our target groups with our information, and how do we choose the right platform for a specific target group?


Tools and methods

How do we plan a marketing campaign? We look at marking funnels and other methods and tools for planning!


Traditional Marketing

Why is the old style of marketing still (slightly) bigger than digital marketing? What does it contain and what are the advantages and disadvantages?


Digital Marketing

Why is digital marketing about to be the absolutely biggest method for marketing. What are the advantages and disadvantages - and what kinds of digital marketing are there?


Marketing deep dive

We study different marketing campaigns and try to pinpoint their successes and failures.



Practical marketing

We create a marketing campaign for both traditional and digital marketing.



PS! This class has one lab and one case study!


Prices

All prices depend upon the duration and size of the class. The maximum price is 10,000kr per person for a business. We offer discounts for Gaddr clients and 5% if you purchase two courses. Please contact us for a 15 min free virtual meeting and get a quote. For all school, please contact us to get a quote as the prices are custom to each course and duration.

Free virtual consultation

Book a free 15 min virtual consultation today with Gaddr. Contact us today and request a consultation, we will reply within 24 hours.

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