The definitions of UX are many and rather confusing, but the explanation is not really that complicated. We look at what UX is and what it is not, How it changes depending on the product/service and the visions of the company, and how it relates to UI.
Not surprisingly UX developed for quite some time outside Sweden and so the process may look somewhat different. We look at the history of UX and how we expect it to develop in the future.
We look at the research process of UX. And how to educate oneself as far as client/company, products/services and their target groups. We also look at different ways of doing the UX process, depending on the assignment and deadline (traditional or sprints).
We learn how to research and analyse our client, their company, their visions, their thoughts on branding, marketing and information strategy - and their company culture. We also learn how to work in close co-operation with the client through the entire UX process (Agility).
We look at the clients position within their field. Who their competitors are and why.
We look at the clients products and services. Are they reaching the right target group? Are there problems that need to be resolved?
We analyse their platforms for communication with their customers (User Interfaces) - like home page and apps, and learn to understand the basics of design/layout, trends, SEO, different types of links and their importance, illustrations, headlines, page hierarchy, copy and content text, flow and more - as well as a basic understanding for how apps work.
What target groups are the client aiming for? Are they the right ones for the company? Does the client know how to reach these target groups? From these target groups we create preliminary personas - which is a visualisation of the typical customer/customers.
We get a basic understanding for how to brand a client/company/product/service, how to market it and how to tactically plan one’s communications.
We learn how to develop and perform a detailed customer survey.
Learning how to develop educated and useful questions to investigate where the customer stands on the client itself and the products/services, and how to word these questions in a way that do not, directly or indirectly, influence the results.
Creating questionnaires for different platforms and different types of surveys.
Survey methods and platforms
Learning how to find the target groups and what methods to use to deliver the survey and collect answers, and have a good understanding for qualitative and qualitative surveys.
Here we learn how to document and present the results of the process, to give our client a useful insight into what the conflict may be between the company visions, products and services, and the customer’ experiences with these.
We learn how to make sense of all the information given us from the customers. How to boil this down to specific statistics and insights.
Looking at how we create a useful, easily understandable report where all our findings are presented in text and illustrations, with final personas, infographics and more.
Continuation into UI
Learning how our process sometimes continues into the roam of UI (User Interface) - if the improvement needed is a communication platform like a home page or an app.