One of Sweden's largest advertisements for Fire Protection Association
This advertisement was for the Fire Protection Association and was one of Sweden's largest advertisements. It covered an entire subway car in Stockholm, with half of the house as an intact kitchen, and the other half the same kitchen after it burned down for three minutes. The goal was to show just before Christmas how quickly a home can burn down if you are not careful. The images show parts of the graphics and from inside the cart as the customers travel.
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